Business Rules Engine for Aviation

Transform passenger journeys and digital interactions with a flexible decision automation platform that supports personalized experiences, streamlines booking processes, and helps optimize revenue opportunities.

Powerful & Easy-to-Use

Elevate Digital Aviation Experiences

Aviation organizations face unique challenges in balancing digital transformation, customer expectations, and evolving business models. Our business rules engine helps you automate digital decisions with precision, enabling your teams to create more personalized and efficient customer journeys.

With our flexible decision graphs and robust API, you can encode pricing rules, personalization logic, and booking workflows into transparent, auditable decision flows that help deliver tailored digital experiences consistently across all customer touchpoints.

Elevate Digital Aviation Experiences
Personalized

Tailor digital experiences based on customer segments, loyalty status, and past behavior through data-driven decision rules.

Revenue-Optimized

Customize fee structures, ancillary offerings, and pricing based on multiple factors including route, demand, and customer profile.

Adaptable

Quickly update digital experiences and offerings to respond to market changes, seasonal demands, or competitive pressures without extensive IT involvement.

Addressing Aviation's Digital Decision Challenges

Airlines and aviation organizations face unique digital challenges that generic automation solutions may not adequately address. Our business rules engine is designed to help with these industry-specific needs.

1

Complex Pricing and Offers

Aviation pricing involves numerous variables including seasonality, fare classes, and passenger characteristics. Our visual decision graphs make it easier to implement sophisticated pricing and offer strategies with clear visualization of decision logic.

2

Personalization at Scale

Creating relevant experiences for millions of travelers requires automated decisioning. Our rules engine helps deliver tailored messaging, offers, and content based on customer data and context.

3

Integration with Digital Platforms

Many aviation organizations operate across multiple digital channels and systems. Our rules engine offers a flexible REST API that can integrate with your existing digital infrastructure, including booking engines and mobile apps.

4

Rapid Market Changes

The digital aviation landscape requires quick adaptation to market conditions. Our engine helps you modify digital experiences, offers, and messaging without lengthy development cycles.

Potential Benefits for Aviation Digital Experiences

Implementing our rules engine can help deliver improvements across your digital touchpoints.

Enhanced Digital Experiences

Automate personalization decisions to help deliver more relevant content, offers, and interactions throughout the customer journey.

Dynamic Fee Structures

Implement flexible fee rules that can adjust based on route, timing, customer value, and other variables to optimize revenue opportunities.

Improved Conversion Rates

Create more compelling booking flows with personalized upsell and cross-sell opportunities based on customer preferences and behavior.

Digital Channel Consistency

Support consistent application of business rules across web, mobile, and third-party channels through centralized decision management.

Agile Marketing Capabilities

Enable quick deployment of promotional offers, targeted campaigns, and seasonal pricing adjustments through rule-based automation.

Empowered Digital Teams

Enable marketing, revenue management, and digital product teams to manage decision logic with reduced IT dependencies, using our intuitive interface.

Get started with GoRules

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Start integrating

Integrate in as little as 10 minutes with our evaluation API