Financial

Smart Financial Product Matcher

Personalized banking product recommendations based on credit score and income, matching customers with the right financial products for their unique situation.

This template can be edited in GoRules BRMS

Solution

This intelligent recommendation system helps financial institutions match customers with appropriate products by analyzing key customer data points. It evaluates credit scores against defined thresholds, categorizing them as excellent, good, fair, or poor. The system similarly assesses annual income, classifying it as high, medium, or low based on predetermined ranges.

By combining these financial profile elements, the system generates targeted product recommendations tailored to each customer's specific situation. High-credit customers with substantial income receive premium offerings like wealth management services, while those building credit are matched with secured cards and credit-builder loans. Each recommendation includes personalized messaging that explains the benefits and value proposition, helping customers understand why specific products align with their needs and financial standing.

How it works

The financial product matching process follows three key evaluation steps:

  1. Credit Evaluation: Analyzes the customer's credit score and assigns a category (excellent: 750+, good: 700-749, fair: 650-699, poor: below 650).

  2. Income Assessment: Evaluates annual income against defined thresholds (high: $120,000+, medium: $60,000-$119,999, low: below $60,000).

  3. Product Matching: Combines credit and income categories to recommend appropriate financial products from the institution's portfolio.

  4. Personalized Messaging: Generates customized recommendation text explaining why the suggested products are suitable for the customer's financial profile.

The system maintains all customer information while adding these evaluations and recommendations, ensuring a complete customer context is preserved throughout the process.

Other financial templates

Financial
Loan Approval

Automated system that evaluates credit scores, income, debt ratios, and employment history to determine mortgage eligibility and personalized interest rates.

Financial
Real-Time Fraud Detection

Advanced transaction monitoring system that identifies suspicious financial activities using location analysis, spending patterns, and behavioral anomalies.

Financial
Customer Onboarding KYC Verification

Automated regulatory compliance solution that validates identity documents, screens against watchlists, and applies risk-based due diligence for financial customer onboarding.

Financial
Portfolio Risk Monitor

Dynamic portfolio management system that continuously evaluates investment holdings against market conditions to implement appropriate risk mitigation actions.

Financial
Payment Routing & Fee Calculator

Intelligent payment processing system that determines optimal routing paths, calculates precise fees, and applies appropriate security measures based on transaction context.

Financial
Financial Transaction Compliance Classifier

Automated system that classifies financial transactions, assigns risk scores, identifies compliance issues, and determines regulatory reporting requirements.

Financial
Credit Limit Adjustment

Data-driven solution that evaluates payment history, utilization, and financial behavior to automatically recommend credit limit changes.

Financial
Customer Service Escalation

Intelligent routing system that prioritizes customer inquiries based on customer value, issue complexity, and financial impact for optimal support allocation.

Financial
Account Dormancy Management

Proactive banking solution that identifies inactive accounts, determines appropriate interventions, and ensures compliance with regulatory requirements.

Get started with GoRules

Need help?

Get in touch for enterprise consultancy and support

Start integrating

Integrate in as little as 10 minutes with our evaluation API