Booking Personalization System
Dynamic flight booking platform that tailors UI, discounts, and features based on customer loyalty status, device type, booking history, and traffic source.
Solution
This booking personalization system delivers tailored flight booking experiences by adapting to individual customer contexts. The platform automatically adjusts user interface elements based on device type, presenting mobile users with compact, touch-friendly layouts while desktop users receive expanded search options and detailed filters. Loyalty status recognition enables tiered benefits, with platinum members receiving exclusive deals, concierge service, and 15% discounts while new customers see standard options with loyalty program invitations.
The system identifies traffic sources to present relevant promotions, offering social media visitors special deals with additional discounts, while direct visitors see standard pricing options. For returning customers, the platform activates features based on booking frequency, showing recently viewed items to frequent travelers and offering incremental discounts based on booking history. All these factors combine to calculate a personalization score that determines the overall booking flow template, ensuring each customer journey feels uniquely customized while optimizing conversion rates.
How it works
The personalization engine follows a sequential decision process:
- Device Detection: Identifies whether the user is on mobile, tablet, or desktop and adjusts UI elements accordingly.
- Loyalty Analysis: Evaluates membership tier to determine available features, priority level, and base discount percentage.
- Traffic Source Evaluation: Analyzes how the visitor arrived at the booking platform to display relevant promotions and special offers.
- Booking History Assessment: Reviews past travel patterns to determine customer classification and tailors recommendations.
- Personalization Scoring: Combines factors including loyalty status, booking history, and traffic source to generate a numerical personalization score.
- Experience Compilation: Calculates final discount percentages and selects the appropriate booking flow template based on the personalization score.
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